home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
TIME: Almanac 1990
/
1990 Time Magazine Compact Almanac, The (1991)(Time).iso
/
time
/
080789
/
08078900.015
< prev
next >
Wrap
Text File
|
1990-09-17
|
1KB
|
19 lines
BUSINESS, Page 41Business NotesADVERTISINGIs the Camel A Sexist Pig?
For antismoking crusaders who want to ban cigarette
advertising, the Camel ad was a handy piece of evidence. "The most
appalling in decades," declared physician Sidney Wolfe, director
of Public Citizen, a Washington consumer group. The four-page Camel
ad, which was aimed at vacation-bound youths, offered tips like
"how to impress someone at the beach: Run into the water, grab
someone and drag her back to the shore, as if you've saved her from
drowning. The more she kicks and screams the better."
Besides offending women, the ad alarmed health groups because
it seemed to give underage readers tips on how to redeem a coupon
for free cigarettes. The ad was lambasted last week before the
House subcommittee on transportation and hazardous materials, which
is considering a tobacco-ad ban. James Johnston, the new chairman
of R.J. Reynolds Tobacco, has apologized for the ad. Said he: "It
will never run again."